Emerging Market and Product Entry

Kukuza works with organisations to access the growth and commercial opportunities that exist in emerging markets. We assist them to understand, assess and navigate this complex, dynamic landscape; and then evaluate, plan and implement successful market and product entry strategies.

We have supported a wide range of topics, disease areas and market access sectors.

Market access topics

  • Addressable market size
  • Market prioritisation (region, country, state/county, city)
  • Bespoke interactive prioritisation models (financial, market size)
  • Competitors and competitive advantages
  • Opportunities for digitisation and disruption
  • Customer / patient affordability
  • Go-to-market and access plans
  • Local partners identification, partner engagement, launch planning
  • Supply chain and quality control (incl. cold chain)
  • Growth opportunities, challenges and solutions
  • Private sector strategy
  • Donor / NGO / Public sector engagement

Disease area experience

  • Cardiology
  • Family planning
  • Reproductive health
  • Hepatitis
  • Infectious disease
  • Mental health
  • Non-Communicable Disease (NCD)
  • Oncology
  • Orthopaedic
  • Renal
  • Vector borne (incl. malaria, dengue)
  • Acquired infections

Market access type

  • Pharmaceutical products and related services
  • Medical devices and diagnostics
  • Digitisation of products and process
  • Digital innovation and scale
  • Manufacturing (pharma, medical devices, vaccines)
  • Investment case development
  • Affordability and access improvement
  • Hospitals and healthcare facilities (PHC, 20 – 450 bed hospitals)
  • Education – junior and senior school, academic teaching


"Your dedication to our business is highly appreciated. We especially value your candid and honest strategic advice which has helped keep us focused on what we want and need to achieve."


Emerging Market Health Infrastructure Business
"Thank you for helping us to define and map out our business strategy. We’re on the execution journey, and it is going as planned."


Global Life Science Business
"The time that you took to work through our business processes and information, and to visualise them for us; has made an incredible impact on our business performance and customer satisfaction. Thank you."


Customer Service Business